MFour revolutionized market research by introducing Surveys On The Go® (SOTG), creating the nation’s largest consumer panel that tracks 10 million daily journeys via smartphones. By combining high-quality first-party data with advanced survey technology, MFour enables clients to connect with buyers in-store, online, or on apps. This approach delivers accurate insights into consumer actions and the reasons behind them, helping businesses make informed decisions based on real-time, contextual data.

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