Wilmington Paper lacked a dependable platform to identify key decision-makers and generate high-quality leads for their recycling management solutions. By implementing SalesIntel, the marketing team gained the ability to rapidly build targeted campaigns and deliver precise, actionable lead data to their sales department. This integration significantly improved engagement, resulting in a 42% boost in connection rates and a remarkable 68% increase in net-new pipeline. SalesIntel software proved essential by providing the reliability and tracking capabilities needed to connect marketing efforts directly to revenue outcomes, empowering Wilmington Paper to engage the right stakeholders efficiently and drive sustainable growth.

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