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Case Study

With Taboola, PHD Denmark Helps Client ŠKODA Denmark Achieve 50% Lower CPA

With Taboola, PHD Denmark Helps Client ŠKODA Denmark Achieve 50% Lower CPA

With Taboola, PHD Denmark Helps Client ŠKODA Denmark Achieve 50% Lower CPA

Taboola
Pages 3 Pages

PHD Denmark, insight-driven innovators in communications planning and media buying, partnered with Taboola to drive qualified visitors to ŠKODA Denmark's pricing pages at the lowest CPA for the Czech automobile manufacturer. Taboola's sponsored content campaigns, guided by expert account management, recommended device-specific targeting that slashed CPA by 50% and captured 20% of total campaign conversions. These optimizations maximized impact efficiently. As Digital Director Frederik Meincke noted, “We wouldn’t have split our targeting by device if it hadn’t been for our Taboola account management team––those types of recommendations help us improve performance.” Taboola's strategic software elevated automotive lead generation.

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