Building a business plan with channel partners requires vendors to engage in collaborative, goal-oriented planning that defines clear KPIs such as quarterly revenues, new customer acquisition, and training certifications. The process involves mutual alignment, with partners expecting vendors to contribute to their growth strategy while sharing responsibilities. Seven core discussion questions and more granular prompts guide this dialogue. Quarterly Business Reviews (QBRs) should be automated and integrated with systems like MDF tools to reduce admin burden and ensure data-driven progress tracking, enabling sustained partner enablement and joint success.

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