Cricket Australia Goes for Six with Digital Fan Engagement

4 Pages

This study details how HCLTech helped Cricket Australia transform fan and grassroots engagement through digital innovation. Upgrading from legacy systems to a cloud-based platform, it unified web, mobile, and live-streaming experiences. The MyCricket app and Match Centre deliver real-time scores, AI highlights, and personalized fan content. The initiative increased accessibility, interactivity, and youth participation, making cricket digitally connected and future-ready across all levels.

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Cricket Australia Goes for Six with Digital Fan Engagement

Cricket Australia Goes for Six with Digital Fan Engagement

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