This eBook explains how North American broadband providers can launch or modernize IPTV quickly and profitably using a four-step approach supported by Enghouse’s EspialTV TVaaS model, where costs track with subscriber revenues. It argues TV is often expected in broadband bundles, helping drive broadband adoption, add TV revenue, and reduce churn, but that providers worry about content acquisition, technology build, and go-to-market risk. The steps are: build a content portfolio with industry groups like CCSA and NCTC that negotiate agreements and simplify billing, deploy an end-to-end cloud-hosted EspialTV platform with features like live TV, catchup, network DVR, VOD, multi-device support and voice navigation, create segmented packages and upsell options using web tools, and use ready-mad

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