The July 2024 Camunda paper explains how insurance companies can build better customer experiences as expectations for seamless, omnichannel interactions continue to rise. It outlines three main challenges insurers face: technology limitations from legacy systems, complex and fragmented processes, and misalignment between business and IT teams. These issues often result in inconsistent and slow customer journeys. The paper shows how process orchestration helps address these problems by coordinating people, systems, and decisions across end-to-end workflows. By improving visibility, flexibility, and collaboration, process orchestration enables insurers to modernize operations, deliver personalized experiences across channels, and transform customer experience in a scalable and sustainable w

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