This playbook proposes an “agent operating model” for retail and CPG where AI agents connect insights, planning, and execution to handle shrinking planning horizons, exploding data sources, expanding partner ecosystems, and hyper-personal customer journeys. It introduces five “5D” imperatives where agents create value: demand volatility sensing, cross-domain decision-making, deconflicting growth and margin goals, executing personalization at scale, and diversifying growth via new models like retail media and D2C. The framework groups agents into archetypes (See, Plan, Decide, Do, Diversify) supported by building blocks such as a unified retail data fabric, an ontology/knowledge graph, AI-ready feature engineering, domain accelerators and simulators, and a low/no-code agent builder with orc

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