Webflow’s AEO playbook explains how discovery is shifting from keyword search to AI-generated answers, pushing marketers to optimize for Answer Engine Optimization (AEO): delivering complete, credible, well-structured answers that AI can parse and cite. It introduces an AEO Maturity Model across four pillars: Content (answer real buyer questions with refreshed, chunked, readable pages and cornerstone assets), Technical (fast, accessible sites with strong structure and widespread schema; manage crawl/indexing and redirect “hallucinated” URLs; adopt emerging standards like llms.txt/MCP), Authority (earn consistent third-party mentions and E-E-A-T signals via digital PR, communities, and high-trust profiles), and Measurement (move from keyword rankings to tracking AI mentions, citations, share of voice, sentiment, accuracy, and LLM-attributed conversions). Overall message: protect brand narrative and win visibility by aligning these four pillars into a continuous improvement loop.

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