Marcus Sheridan’s They Ask, You Answer philosophy—built on radical transparency and answering customer questions—has become the blueprint for Answer Engine Optimization (AEO) in 2025. As AI tools like ChatGPT and Gemini replace search results with direct answers, content that’s clear, structured, and honest wins both human trust and AI visibility. The framework’s “Big Five”—pricing, problems, comparisons, reviews, and best-in-class lists—now guide AEO strategy: lead with answers, use lists and tables, and mark up data for AI parsing. This trust-driven approach transforms brands into the source AI cites, proving that authentic, question-based content is the new key to visibility and credibility.

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