Google’s AI Overviews have reshaped SEO, pushing brands toward Answer Engine Optimization (AEO)—content designed for AI-generated answers, not just rankings. By mid-2024, AI Overviews appeared in nearly half of SERPs, reducing organic clicks by up to 64%. Success in 2025 means optimizing for intent and clarity, using structured data, concise answers, and schema markup so AI systems can cite your content. AEO favors conversational queries, expert sources, and trusted brands demonstrating E-E-A-T (Experience, Expertise, Authority, Trust). Community and user-generated content, like Reddit and Quora, now boost visibility, while metrics shift from clicks to AI citations, brand mentions, and engagement quality.

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