Guide
The Smart Marketer's Guide to Email Strategies for Edtech During and Post Lockdown Era
The Smart Marketer’s Guide to Email Strategies for EdTech During and Post Lockdown explores how educational technology brands can effectively engage students, parents, and educators during periods of disruption and beyond. The guide examines the impact of the COVID-19 crisis on the EdTech industry and provides practical email marketing strategies for maintaining strong customer relationships during uncertain times. It emphasizes the importance of empathetic, relevant, and value-driven communication, encouraging brands to adopt a professional tone, provide helpful resources, and address evolving customer needs. The guide also shares campaign recommendations and examples from global EdTech organizations, highlighting opportunities to increase engagement through targeted messaging and persona
