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Chat Commerce Trends Report – Get stats on chat usage and trends
Clickatell's first Chat Commerce Trends Report, surveying over 1,000 US consumers, reveals a booming shift: more than half have already used chat to engage businesses, eagerly wanting banks to join. Chat happens all day, every day—44% use Facebook Messenger daily, followed by 29% on Apple iMessage, 26% Snapchat, 21% Instagram Chat, 18% WhatsApp, and others. Consumers love chat across mobile devices, with Millennials leading the trend by accessing banks via mobile far more than Gen X or Baby Boomers. Clickatell software empowers businesses to harness this growth, attracting and retaining younger customers through seamless, native chat commerce experiences that drive retention and business chat adoption.
