Effective feedback should focus on helping individuals improve rather than simply pointing out shortcomings. Letting someone know they are missing the mark is not the same as guiding them toward success. When feedback is gathered and delivered systematically, both the giver and receiver are more likely to take it seriously and act on it. Tools such as 360-degree assessments provide valuable context by evaluating individuals against relevant business competencies. For feedback to be trusted and effective, recipients must believe that the giver understands their role and challenges. This trust is built when feedback providers work closely with recipients and have firsthand knowledge of their performance and day-to-day responsibilities.

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