The 2025 Athletic Footwear and Apparel Digital Experience Benchmark Report examines how leading athletic brands perform online during a critical retail period. Analyzing the top 20 brands by revenue, the report uses performance data from more than 120 global locations and ranks brands using the Digital Experience Score, which reflects real user experiences across websites and applications. It reveals a growing gap between dashboard-reported performance and what customers actually encounter online. The findings stress that digital experience is essential for survival, as poor performance not only harms e‑commerce but also negatively impacts in-store sales, highlighting the high stakes for brands entering peak shopping seasons.

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