The 2025 Retail Website Performance Benchmark Report evaluates how retailers perform online during the critical holiday shopping season. Analyzing the NRF Top 50 Global Retailers, the report uses Catchpoint’s Global Agent Network of more than 3,000 vantage points worldwide and its Digital Experience Score to assess real customer performance across retail websites. The findings show how major brands such as Apple, Amazon, and IKEA perform under real-world conditions and emphasize that performance is a key competitive equalizer. Even smaller retailers can outperform larger peers, demonstrating that strong digital execution, not company size, determines online readiness and customer experience.

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