This report examines the growing risk of a supply chain bullwhip effect as businesses adapt to shifting post-pandemic market conditions. Following the easing of COVID-19 restrictions, global demand surged, prompting companies to increase production and build inventories to avoid shortages and mitigate risks from geopolitical tensions and trade disruptions. However, these actions contributed to inflationary pressures, leading governments and central banks to raise interest rates. As economic growth slows and consumer demand moderates, companies may face excess inventories and imbalances across supply chains. The report highlights the need for supply chain managers to reassess forecasts, inventory strategies, and operational decisions to align with changing market realities. By improving dem

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