This Blue Yonder report examines how ecommerce returns continue to create major operational and profitability challenges for retailers across Europe. Based on a survey of merchants in the UK, France, Germany, Italy, and Spain, the report highlights rising return rates, increasing pressure on margins, and the growing urgency to modernize returns processes. It explores how retailers are shifting from growth-focused strategies toward profitability-oriented policies, including charging for returns and tightening return rules, while still struggling with rising return volumes. The report also analyzes fragmented returns experiences, inconsistent customer journeys, limited digitization, and the growing adoption of integrated digital returns portals. It emphasizes the importance of connected retu

Join for free to read