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Report

Ecommerce Relevance Report 2022 Shoppers Reveal the ‘Brand Experience’ Gaps

Ecommerce Relevance Report 2022 Shoppers Reveal the ‘Brand Experience’ Gaps

Ecommerce Relevance Report 2022 Shoppers Reveal the ‘Brand Experience’ Gaps

Coveo
Pages 11 Pages

The 2022 Ecommerce Relevance Report shows 91% of shoppers faced online issues like slow sites, poor navigation, and search failures. Expectations are high, with 93% wanting online to be equal or better than in-store, yet 68% say personalized or relevant experiences are rare. Younger buyers signal the future: 60% of Gen Z would pay more to find products faster, 54% to discover new items, and 53% for tailored recommendations. Privacy concerns remain, but 51% would share data with trusted brands. The “cold-start” dilemma arises as 40% shop anonymously, limiting personalization. The report concludes AI-driven relevance in search, recommendations, and personalization is essential at every customer touchpoint.

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