Identity Bridge enables organizations to safely onboard, match, and resolve identity using any identity partner without commitment or compromise. It improves match rates by leveraging industry-leading device graphs and allows data to connect across platforms regardless of IDs or keys, maximizing accuracy and scale. With no dependence on a single identity spine or unique identifier, InfoSum provides full transparency and choice when resolving identity. Brands can seamlessly activate and extend identity across campaigns while maintaining control and privacy, and optionally enrich profiles by securely tapping into second- and third-party data sources.

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