5 Under Golf Center used an integrated outdoor and mobile campaign to increase visits to its entertainment venue in Beaumont, Texas. Dominant static billboards directed consumers toward the location, while mobile proximity and audience targeting extended the message beyond the roadside. The campaign geofenced breweries and entertainment venues and targeted golfers, sports fans, outdoor enthusiasts, late-night audiences, live-event attendees, and bar and pub visitors by ZIP code. Mobile creative was refreshed with current events and special offers, and every banner included a clear call to action. As of August 27, 2021, the campaign had served 907,752 impressions and attributed 815 venue visits. Its click-through performance was also 27% higher than the mobile-only benchmark, showing local

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