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Case Study

Acquiring Intel More Efficiently, Generating Insights Automatically

Acquiring Intel More Efficiently, Generating Insights Automatically

Acquiring Intel More Efficiently, Generating Insights Automatically

Meltwater
Pages 1 Pages

Ten|10 sought to improve the efficiency and accuracy of its media monitoring, reporting, and public relations activities. Before using Meltwater, the agency relied on manual processes such as Google News searches to track client media mentions and produce reports, which were time-consuming and often lacked context and depth. Press release distribution was also handled manually, with limited visibility into audience engagement, media interest, or campaign effectiveness. By adopting Meltwater, Ten|10 automated the collection of media intelligence, generated more detailed client reports, and gained the ability to track media coverage and measure results more effectively. The platform provided richer insights, improved reporting accuracy, identified emerging trends, and enabled the agency to m

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