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Case Study

AJIO Drives 101% REVENUE UPLIFT with Interactive AMP Flipbook During BIG BOLD SALE

AJIO Drives 101% REVENUE UPLIFT with Interactive AMP Flipbook During BIG BOLD SALE

AJIO Drives 101% REVENUE UPLIFT with Interactive AMP Flipbook During BIG BOLD SALE

Netcore
Pages 12 Pages

AJIO, one of India’s leading online fashion and lifestyle platforms, sought to elevate customer engagement during its flagship Big Bold Sale by moving beyond traditional promotional emails. Known for its curated collections, exclusive international brands, and trend-first approach, AJIO partnered with Netcore to implement an interactive AMP Flipbook experience within emails. This innovation allowed customers to browse products and explore offers directly from their inboxes, simplifying product discovery and creating a more engaging shopping journey. By reducing friction and delivering a richer, interactive experience, AJIO improved customer participation, increased campaign effectiveness, and enhanced the overall sale experience. The strategy successfully captured shopper attention during

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