AJIO, Reliance Retail’s digital fashion and lifestyle platform, sought to improve customer engagement as its rapidly growing customer base created challenges in managing and utilizing data effectively. Customer information for promotional emails and triggered communications was stored in separate systems, resulting in data silos that limited personalization, campaign efficiency, and audience targeting. Keeping customer data updated for marketing outreach also became increasingly difficult as the business scaled. To address these challenges, AJIO partnered with Netcore and implemented its Customer Engagement (CE) platform along with C.R.E.D.-based consulting services. By unifying customer data, improving audience segmentation, and optimizing communication strategies, AJIO significantly enha

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