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Case Study

Asian Paints increases lead generation by 400% with Netcore AMP emails.

Asian Paints increases lead generation by 400% with Netcore AMP emails.

Asian Paints increases lead generation by 400% with Netcore AMP emails.

Netcore
Pages 7 Pages

Asian Paints, India’s market-leading paint brand since 1967, has expanded its portfolio to include home improvement, décor, lighting, furnishing, furniture, and health and hygiene products. As part of its home makeover services, the company aimed to increase appointment bookings through email marketing. However, its previous approach required customers to leave the email and complete a booking form on the website, leading to significant drop-offs and lost leads during the transition. To address this challenge, Asian Paints partnered with Netcore and implemented AMP-powered emails with embedded appointment booking forms, allowing customers to schedule appointments directly within the email. This seamless and interactive experience reduced friction in the customer journey, improved engagemen

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