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Axis Direct increases its open rate by 27% and click rate by 24% with Netcore Cloud’s AI-powered email delivery.

Axis Direct increases its open rate by 27% and click rate by 24% with Netcore Cloud’s…

Axis Direct increases its open rate by 27% and click rate by 24% with Netcore Cloud’s AI-powered email delivery.

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7 Pages

Axis Direct, the retail broking and investment services arm of Axis Bank, sought to improve the performance of its email marketing campaigns and strengthen customer engagement. As one of India’s leading investment service providers, the company regularly communicated with millions of customers through recurring email campaigns. However, repetitive content and campaign fatigue led to declining open rates, click rates, and overall subscriber engagement. To address these challenges, Axis Direct partnered with Netcore Cloud and implemented its AI-powered email delivery solution. Using artificial intelligence to optimize email delivery, improve inbox placement, and enhance audience targeting, the platform helped the company deliver more relevant communications at the right time. As a result, Ax

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