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Case Study

Axis Securities Ltd Boosts App Stickiness by 16% and Reduces Uninstalls by 14% with Netcore Cloud

Axis Securities Ltd Boosts App Stickiness by 16% and Reduces Uninstalls by 14% with Netcore Cloud

Axis Securities Ltd Boosts App Stickiness by 16% and Reduces Uninstalls by 14% with Netcore Cloud

Netcore
Pages 10 Pages

Axis Securities Limited, a subsidiary of Axis Bank and a trusted provider of investment and wealth management services in India, serves customers through a broad portfolio that includes equities, mutual funds, and other financial products. As digital engagement became increasingly important, the company sought to improve app stickiness, enhance customer retention, and reduce app uninstalls. To achieve these goals, Axis Securities partnered with Netcore Cloud and implemented data-driven customer engagement strategies powered by personalization, automation, and targeted user communication. By delivering timely, relevant, and behavior-based interactions across digital touchpoints, the company improved the overall user experience and encouraged more frequent app usage. These initiatives streng

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