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Case Study

BelliWelli Billboard Campaign Generates $40,000 in Estimated Product Sales

BelliWelli Billboard Campaign Generates $40,000 in Estimated Product Sales

BelliWelli Billboard Campaign Generates $40,000 in Estimated Product Sales

Outfront Media
Pages 1 Pages

BelliWelli used bright pink billboards across high-traffic areas of Los Angeles to raise awareness for its plant-based, certified low-FODMAP snacks and build community around irritable bowel syndrome. The playful “Hot girls have IBS” creative included a text number that invited viewers to submit photos beside the billboard in exchange for a freebie, turning exposure into direct engagement. Images spread across Instagram, TikTok, and Twitter, with influencers and celebrities amplifying the message. Camila Morrone shared the display with her 3.1 million Instagram followers. The approximately $8,000 billboard investment generated hundreds of messages, an estimated $40,000 increase in product sales, potential Instagram reach above 2.8 million, and more than 12,600 potential Twitter reach.

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