BigBasket, India’s largest online grocery and food retailer, sought to further improve customer engagement through email marketing despite already achieving industry-standard performance. Founded in 2011, the company offers a wide range of products, including fresh produce, groceries, beverages, personal care items, and meats, serving customers across major metropolitan and non-metropolitan cities in India. To expand its reach and communicate more effectively with target audiences, BigBasket partnered with Netcore and implemented its Predictive Segmentation solution. By leveraging customer behavior and data-driven insights, Netcore helped the company identify and engage the most relevant audience segments with personalized marketing campaigns. As a result, BigBasket achieved a 157% increas

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