Husochhemma.se, a Swedish home and furniture retailer, struggled with high acquisition costs, weak retention, and low advertising profitability. The Meta advertising strategy focused on funnel-based campaigns, dynamic retargeting, and cross-selling complementary home products to improve customer lifetime value. Ads emphasized product quality, financing options, pricing advantages, and seasonal offers to strengthen competitive positioning. Audience segmentation and creative optimization helped improve conversion efficiency while lowering wasted ad spend. After 3 months, ROAS increased by 425%, cost per purchase dropped from SEK 1,660 to SEK 360, and CTR improved by 36%.

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