Bounce Curl Programmatic Campaign Lifts Brand Awareness by 47%
Bounce Curl Programmatic Campaign Lifts Brand Awareness by 47%
1 PagesBounce Curl launched a Q1 2021 campaign across Miami, New York, Los Angeles, Chicago, Phoenix, Houston, and Philadelphia to increase awareness, consideration, and purchase intent. Programmatic digital billboards were activated through Vistar Media and optimized using IRI data to reach historical curly-hair product purchasers. Mobile retargeting reinforced the message on devices, while OUTFRONT Studios developed creative and MFour measured brand impact. The campaign lifted awareness by 47%, consideration by 21%, purchase intent by 18%, and recommendations by 5%. Year-over-year direct traffic rose 20% and online store sessions increased 28%. Mobile activity achieved a 3.22% secondary action rate, 7.3% above benchmark, with women ages 35 and older showing the strongest response.
