Building a Wellness Brand Through Education-Driven Meta Campaigns
Building a Wellness Brand Through Education-Driven Meta Campaigns
12 PagesFjorda, a Norwegian omega-3 supplement brand, lacked online presence and customer data despite offering premium EPA+DHA formulations focused on health and wellness. The strategy centered around Meta brand awareness campaigns using testimonials, educational content, and retargeting funnels to build trust and improve conversion rates. Funnel optimization ensured a smooth journey from awareness to purchase while maximizing data collection on a limited budget. Within 5 months, the campaigns consistently maintained ROAS above 800% while improving sales volume, engagement, and audience quality. The project established a strong foundation for long-term scalable growth.
