This case study analyzed how Crudsweden.se, a Swedish handcrafted leather and waxed canvas brand, strengthened brand awareness and advertising performance through Meta campaigns focused on storytelling and premium positioning. The company already had a strong identity rooted in craftsmanship and sustainability but lacked strong social media presence and efficient customer retention systems. The strategy emphasized sales funnel optimization, retargeting, cross-selling, and advertising focused on unique selling propositions such as durability, craftsmanship, and heritage quality. Creative assets showcased premium product details and lifestyle positioning to differentiate the brand from lower-cost competitors. Over several months, the campaigns generated a 123% increase in ROAS, reduced cost

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