Case Study
Car Pros Honda El Monte Generates 2.49 Million Mobile Impressions with Local Automotive Advertising
This case study shows how Car Pros Honda El Monte used digital billboards and mobile advertising to maintain awareness of its new and used vehicle inventory across El Monte, Covina, and Baldwin Park. Two high-impact freeway displays delivered broad reach, while digital flexibility allowed the dealership to regularly update promotions. ZIP-code proximity targeting reinforced billboard exposure throughout nearby neighborhoods, and multiple mobile banner sizes kept offers visible across devices. Linked advertisements directed consumers to the dealership website for inventory and promotional details. The campaign delivered 2,494,505 mobile impressions and 8,586 clicks, achieving a 0.34% click-through rate. This represented a 14% lift over the mobile-only benchmark and supported the dealership’
