CarGurus used an eight-week out-of-home campaign in Boston, Chicago, and Dallas to establish the online dealership as a destination for people selling vehicles as well as buying them. Bulletins, digital bulletins, and Liveboards were evaluated through a control-versus-exposed study with MFour. Among exposed consumers, unaided brand awareness increased 43% and aided awareness rose 19%. Ad recall reached 37%, exceeding MFour’s 33% automotive benchmark, with particularly strong recognition among previous users, men, and adults under 35. Of those who recognized the campaign, 70% reported a better opinion of CarGurus and 82% said they would use it the next time they bought or sold a car. Exposure also increased consideration of selling through CarGurus by 16%, demonstrating impact across awaren

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