Cayuga Centers added out-of-home and mobile media to its recruitment strategy to increase awareness and attract potential employees across New York City. The nonprofit, which provides counseling, out-of-home care, family support, and foster services for unaccompanied minors, used static and digital urban panels to reach pedestrians in busy neighborhoods. Bright orange creative helped the ads stand out, while an “Apply Today” call to action and contact information made the next step clear. Mobile proximity targeting reinforced the message among audiences already exposed to the street-level placements. The integrated campaign delivered more than 600,000 impressions and generated 1,989 clicks. Its click-through rate finished 10% above the applicable benchmark, showing measurable response to t

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