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Case Study

Cruises.com First Out-of-Home Campaign Doubles Brand Awareness in Houston

Cruises.com First Out-of-Home Campaign Doubles Brand Awareness in Houston

Cruises.com First Out-of-Home Campaign Doubles Brand Awareness in Houston

Outfront Media
Pages 1 Pages

World Travel Holdings launched Cruises.com's first out-of-home campaign to strengthen brand recognition in Houston and influence travelers heading toward the Port of Galveston. Four large bulletins reached commuters on key routes, while Digital Direct enabled timely ads during the 2023 Houston versus Rangers baseball playoffs. OUTFRONT Studios also created localized concepts that spoke directly to Texans and current events, making the message more memorable. The program delivered more than 10.5 million impressions, supported meaningful booking growth, and doubled brand awareness in Houston compared with other cruise hubs. Its success prompted Cruises.com to continue investing in out-of-home initiatives in 2024, establishing the channel as part of its broader growth strategy in the market.

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