CUNY Transit Campaign Converts Citywide Visibility Into 270 Application Starts
CUNY Transit Campaign Converts Citywide Visibility Into 270 Application Starts
1 PagesThe City University of New York launched its “Degrees Without the Debt” campaign to rebuild awareness and enrollment after the pandemic. Subway trains, buses, and billboards placed the university’s message in high-visibility locations throughout New York City, reaching commuters and prospective students during their daily routines. Creative lines such as “Degrees Without Debt” and “Prestige Without the Price” communicated CUNY’s affordable, respected academic opportunities across many programs. Devices exposed to bus advertising generated 17,903 page visits, while subway advertisements produced another 6,700 visits. The campaign also contributed to 270 application starts on CUNY’s website, showing that broad transit visibility translated into measurable interest and movement toward enrollm
