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Case Study

Depop Strengthens Brand Awareness and Purchase Intent with an Immersive New York Campaign

Depop Strengthens Brand Awareness and Purchase Intent with an Immersive New York Campaign

Depop Strengthens Brand Awareness and Purchase Intent with an Immersive New York Campaign

Outfront Media
Pages 1 Pages

This case study explains how Depop measured the impact of a four-week, multi-format OUTFRONT campaign across New York City. Liveboards, LinkNYC kiosks, wildposters, and a Delancey-Essex station domination were used to build awareness of the online fashion marketplace. Independent research by MFour found a 67% lift in unaided brand awareness and a 64% lift in aided awareness among exposed audiences. Ad awareness increased by 67% unaided and 91% aided, while 60% recalled the advertising, exceeding the benchmark of 41%. Ad recognizers also recorded a 44% lift in brand opinion, 30% in consideration, 34% in intent to buy or sell, and a 28-point increase in Net Promoter Score, showing strong effects across awareness, perception, and action.

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