This case study explains how a leading natural gas provider improved monthly digital campaign performance and customer engagement by partnering with Synoptek for flexible, scalable digital marketing execution. The client needed more impactful, personalized experiences across channels, plus a comprehensive website refresh that optimized landing pages and personalized on-page elements to drive conversions. They also wanted an always-improving site that stayed current with fresh content, new features, and smooth integration with enterprise systems and third-party data platforms. Synoptek embedded a cross-functional team (UX, developers, analysts, strategists), supported both large seasonal campaigns and small-ticket updates, and managed the full lifecycle from planning through QA, launch, opt

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