Disparti Law Group launched a year-long Chicago campaign to build awareness for its personal injury practice and make the hashtag #LarryWins more recognizable and shareable. Fifteen digital and static bulletins concentrated coverage in the north and southwest corridors of Chicagoland, with an emphasis on lower-income households identified as a priority audience. Creative changed throughout the year to keep the campaign timely, incorporating holiday messages, humorous calls to action, and other variations. The program generated more than 200 million impressions across the Chicago designated market area. Digital bulletins achieved 40.2% reach, while static bulletins delivered an average frequency of 4.25. The sustained presence and refreshed messaging helped Disparti Law maintain visibility

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