Dr. Green Thumb’s combined roadside billboards and mobile advertising to increase sales and visits at its La Mesa dispensary near San Diego. Two bulletins appeared along State Route 67 in East County and another along State Route 125 in Lemon Grove, while mobile proximity targeting covered a two-mile radius around 12 competing dispensaries. Coordinated bright-green creative promoted a new-customer offer and the message “Only the Best,” with mobile banners linking directly to the company’s website. The campaign delivered 1,010,003 impressions, generated 1,991 clicks, and achieved a 0.20% click-through rate. Attribution also recorded 133 store visits, showing that the campaign translated freeway visibility and competitor-area targeting into measurable customer action.

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