This case study focused on Carlia Hotel & Resort, a hospitality brand that leveraged Meta advertising to increase bookings and promote its expanding leisure experiences, including spa services, events, and a new rooftop bar launch. The campaign strategy centered on audience segmentation, retargeting, and visually engaging creatives that highlighted customer experiences rather than simply advertising accommodations. Dynamic ads, lifestyle-driven content, and lookalike audiences helped the brand reach both local and broader travel-focused consumers despite geographical targeting limitations. After one month of cooperation, the campaigns generated 285,000 impressions, over 17,800 clicks, 70 purchases, and a ROAS of 10.36 while maintaining a strong 6.26% click-through rate. The study illustrat

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