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Case Study

Dunnion Law Campaign Delivers More Than 1.5 Million Impressions

Dunnion Law Campaign Delivers More Than 1.5 Million Impressions

Dunnion Law Campaign Delivers More Than 1.5 Million Impressions

Outfront Media
Pages 1 Pages

Dunnion Law used year-round billboards and mobile advertising to maintain awareness of its personal injury services across the California communities it serves. Outdoor placements in San Francisco and Fresno provided continuous visibility, while five-mile geofences around each billboard extended the campaign to nearby mobile users. Linked banner ads directed audiences to the firm’s website for more information about its legal services, creating a direct-response path after roadside exposure. The campaign delivered more than 1.5 million impressions and achieved a 0.43% click-through rate. That result represented a 44.91% lift over the mobile-only CTR benchmark, indicating that the combination of sustained out-of-home presence, proximity targeting, and web-linked mobile creative strengthened

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