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EaseMyTrip achieves a whopping 571% uplift in engagement with Netcore’s AMP Journey Automation

EaseMyTrip achieves a whopping 571% uplift in engagement with Netcore’s AMP Journey Automation

EaseMyTrip achieves a whopping 571% uplift in engagement with Netcore’s AMP Journey Automation

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EaseMyTrip, a leading online travel company established in 2008 with a strong presence across B2B2C, B2C, and B2E channels, sought to improve customer engagement and feedback collection through email marketing. The company previously relied on conventional static emails that redirected customers to its website for feedback and queries. However, these redirects caused significant drop-offs and response leakages, limiting engagement and reducing the effectiveness of campaigns. To overcome these challenges, EaseMyTrip partnered with Netcore and adopted AMP Journey Automation, enabling customers to interact and submit feedback directly within emails without leaving their inboxes. This frictionless and interactive experience increased customer participation, improved response rates, and enhance

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