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Case Study

Fabindia Doubles Digital Revenue & Achieves 9X ROI with Netcore’s AI Agents

Fabindia Doubles Digital Revenue & Achieves 9X ROI with Netcore’s AI Agents

Fabindia Doubles Digital Revenue & Achieves 9X ROI with Netcore’s AI Agents

Netcore
Pages 13 Pages

Fabindia, one of India’s most iconic lifestyle and ethnic retail brands, transformed its customer engagement strategy with Netcore’s AI-powered customer engagement platform. In just 120 days, the brand doubled its digital revenue contribution and achieved an impressive 9X return on investment by leveraging AI-led omnichannel engagement across WhatsApp, email, and app push notifications. Fabindia launched more than seven automated customer journeys and over 25 promotional campaigns, enabling timely and personalized communication throughout the customer lifecycle. Using Netcore’s AI Segment Agent, the brand created precise customer segments based on behavior, price sensitivity, and product preferences, ensuring every message was highly relevant and impactful. This data-driven approach improv

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