This case study shows how telehealth provider Fridays increased brand awareness and website visitation through an eight-week OUTFRONT campaign in Dallas and Los Angeles. The media mix included wallscapes, static and digital bulletins, roadside posters, and bus Ultra Super Kings, generating 26 million impressions in Dallas and more than 47 million in Los Angeles. Independent measurement by Reveal Mobile found that exposed audiences were 107% more likely to visit the website overall and 369% more likely to visit the homepage. Los Angeles recorded a 121% lift in sitewide traffic and 384% in homepage visits, while Dallas achieved lifts of 20% and 248%, demonstrating the campaign’s ability to convert broad physical exposure into measurable digital engagement.

Join for free to read