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Case Study

Galen College of Nursing Recruitment Campaign Records 2,997 Visits

Galen College of Nursing Recruitment Campaign Records 2,997 Visits

Galen College of Nursing Recruitment Campaign Records 2,997 Visits

Outfront Media
Pages 1 Pages

Galen College of Nursing ran a four-week campaign in Nashville to attract prospective students and increase website traffic. Mobile advertising was paired with out-of-home media to build awareness and consideration among people interested in nursing education. Proximity targeting reached relevant local audiences, while two banner sizes ensured the message displayed effectively across mobile devices. The creative highlighted Galen’s promise that dedicated people can become exceptional nurses and provided a direct route to learn more. The campaign generated 1,468 clicks and recorded 2,997 visits. By combining outdoor visibility with targeted mobile delivery, Galen created repeated exposure and measurable engagement among potential applicants throughout the recruitment effort.

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