Case Study
Go Brewing’s Billboard Campaign Secures Costco Shelf Placement
Go Brewing used out-of-home advertising to increase awareness of its award-winning non-alcoholic beer in the competitive Chicago and Columbus, Ohio markets. Bold billboards and wall displays appeared near downtown districts and popular sports venues, supported by vibrant creative developed around the message “Beer for a Better Tomorrow.” Once the campaign launched, the brewery reported stronger online engagement and increased taproom activity. Its most significant result came when a Costco buyer noticed the advertising and contacted the company. That exposure led to a retail partnership and placement in Costco stores, expanding distribution, improving market visibility, increasing consumer access, and supporting further demand for Go Brewing’s traditionally crafted, full-flavored non-alcoh
