Hastings & Hastings redesigned its Phoenix advertising strategy to remain top of mind and generate more calls from people seeking personal injury representation. Over three years, the firm shifted funding away from television and tripled its out-of-home investment. Eco Posters targeted the city’s ten most dangerous intersections, digital messages ran during times when accidents were most likely, rotary bulletins increased reach and frequency, and prominent freeway placements added broad exposure. The firm measures marketing success primarily through inbound phone calls. It reported receiving more calls than in any previous year and achieving its best year in more than four decades of operating in Arizona. The results were attributed to more strategic placement and a more effective allocati

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